The Retailer's Playbook: 10 Ways to Grow A Store with Heart, Hustle, and Staying Power by Emily Bordner

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Paperback binding

Your Playbook for Retail Success (Without Burning Out or Selling Out)

Let’s be real — you didn’t open your store to cry over QuickBooks, drown in dusty inventory, or wonder if your receipts spark joy. You opened it to build something fun, profitable, and totally you.

Enter The Retailer’s Playbook — the no-fluff, no-debt, all-heart guide to running a brick-and-mortar biz that actually works (and wows). Emily Bordner went from digging through leather scraps to seeing Taylor Swift wear her jewelry — and she’s spilling everything she learned along the way.

Inside, you’ll find ten juicy, tried-and-tested ways to:

• Make more money (without selling your soul or your sanity)
• Find your niche and shout it from the rooftops
• Master merch like a pro — no design degree required
• Delegate like a boss and stop doing all the things
• Turn browsers into superfans and foot traffic into paychecks

Whether you're dreaming of your first storefront or scaling your next empire, this book is your permission slip to do retail your way — with strategy, soul, and staying power.

Warning: May cause spontaneous confidence, clarity, and “holy crap, I can actually do this” energy.